CARMEL, Ind. – Merchants Bank of Indiana (NASDAQ:MBIN) (“Merchants Bank”), today announces it has signed a brand ambassador deal with Trayce Jackson-Davis, an All-American college basketball player for the Indiana University (IU) Hoosiers of the Big Ten Conference. Jackson-Davis is among the first class of collegiate athletes to sign an endorsement deal under the new NCAA policy allowing student-athletes the ability to benefit from their name, image and likeness.
As a brand ambassador for Merchants Bank, Jackson-Davis will make personal appearances and participate in other advertising opportunities to promote Merchants Bank’s various lines of business, including multifamily housing, healthcare facility financing and servicing, mortgage warehouse financing, retail and correspondent residential mortgage banking, agricultural lending and traditional community banking.
Jackson-Davis previously played for Center Grove High School in Greenwood, Indiana, where in 2019 he was ranked as one of the country’s top high school prospects, was named a McDonald’s All-American, and drew interest from many high-profile colleges before committing to play for the Hoosiers.
“We are thrilled to have Trayce join the Merchants family. We moved quickly to sign him, as he represents our values very well and celebrates Hoosier traditions and spirit,” said Merchants Bank Chairman Michael F. Petrie. “Through this partnership and the Indiana University network, we are tapping into Trayce’s prominence and influence as a local athlete to garner more attention for the bank.”
Jackson-Davis started all 27 games during the 2020-21 season as a sophomore at IU, was the only major conference player to average at least 19 points and nine rebounds, and ranked fourth in the Big Ten in scoring and second in rebounding.
“I appreciate the opportunity to be connected with Merchants Bank as my exclusive financial services company sponsor,” Jackson-Davis said. “I am impressed by the bank’s commitment to our local community and its deep connections to IU and the State of Indiana, and I look forward to working together this year.”